The world-leading international brand GLAMCOR for lighting fixtures and illuminated mirrors has entered the Israeli market. The company contacted us to launch its Israeli campaign and to advertise its products locally.
Our mission was to locate the most promising target audience for the company’s products and to reach this audience creatively.
We realized that the company needed to advertise to a professional audience – beauticians, tattooists, beauty bloggers, and cosmetics/ skincare schools. To target this audience, the advertisement presents the brand as glowing and sparkling. It is something new, unseen on the Israeli market, that everyone in the beauty industry needs to have, to be considered at the top of their game.