Subliminal Marketing, Explicit Impact
Subliminal Marketing, Explicit Impact
Field:
Hi-Tech | System Management
Fizikal was in business for over 20 years and was a leader in the fitness system management field. However, in recent years, new, young competitors have emerged in the market.
Our mission was to refresh the company’s old brand by rebranding and by characterizing, and designing its fitness management system.
*Several months after the rebranding, the company’s owner made an exit, by selling its ownership to an international company.
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UniCrown
To differentiate the company from its newly-emerged competitors, we changed the existing brand to make it unique. Our advantages were in the company’s professionalism and many years of experience. Therefore, we decided on branding that radiates confidence and emphasizes trust. With this new branding, we managed to show the preferability of this company over others.
Our main goal was to characterize and design a system for customer management in fitness clubs. We needed an innovative and advanced approach, best serving customer management and data presentation alike. And that is exactly what we delivered.
