- Home
- Case Studies
- Touch Conference
Touch Conference
From "Survival Marketing" to Global Dominance
How we freed Touch’s leadership from survival marketing and built a proactive growth engine that doubled their sales.
Content of Table
Project Overview
Touch is a technology Scale-Up redefining the hybrid work environment, delivering advanced video communication and smart meeting rooms (Unified Communications) for enterprise organizations. It was chosen to lead for 5 consecutive years as the top global partner of tech giants Zoom and Neat.
The Challenge: A Management Bottleneck at the Top
A Round-A Scale-Up in Unified Communications, with a target audience of CIOs and enterprise, could not afford mediocre marketing. Yet the leadership (the CEO and partners) ran marketing themselves.
Time Drained Instead of Value Created
Long hours were burned managing vendors, writing content, and dealing with manufacturers. Precious time taken from core business development and customer relationships.
Marketing That Did Not Reflect the Innovation
The creative was limited and did not reflect the company’s innovation. Marketing consumed resources but failed to generate the mature leads needed to break the glass ceiling.
Growth in sales volume
Surge in qualified leads
Consistent quarterly growth
Leading global partner
The Solution: A Full Marketing Partnership, Zero Worries
We entered the company as a full marketing partner (Fractional CMO & Pro-Active Marketing Team) with one goal: to take complete ownership of the marketing operation and free the leadership to focus on growth.
Top-Level Strategic Management
Full management of investor relations, vendors, and transparency reporting, taking the strategic burden off the founders.
A Pro-Active Expert Team
A team of experts managing social, AI-powered video editing, and smart campaigns that project the company’s true strength to the world.
An Automation & Synergy Machine
Building an Inbound/Outbound engine that generates a continuous, high-quality pipeline for the sales team.
The Numbers Behind the Success Story
Three years of continuous activity, with new initiatives and a deep connection to the company. These are the results that delivered true peace of mind.
Sales Volume
A dramatic 3X rise in deal volume and company revenue.
Qualified Leads
A 4X jump in mature, qualified leads that directly supports the sales team.
#1 Global Partner
Winning the title of leading global partner of Zoom and Neat for 5 consecutive years.
Discover More
Want to free your leadership and accelerate your company too?
What we did for Touch we can do for your company too. We take full ownership of the marketing operation so your leadership can focus on what matters: growth.