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DB Skin Tech Innovation
From a "One-Man Show" to a Global Powerhouse
The story of DB Skin Tech Innovation: how we freed the CEO to be a CEO, and broke into 30 countries worldwide.
Content of Table
Project Overview
DB Skin Tech Innovation is an aesthetics-technology company with a great product and a global vision. Yet it was perceived as a "local consulting service for beauticians" in Israel, instead of what it truly is: an international technology company.
The Challenge: The One-Man Show Trap
With no marketing department, CEO Doron had to do everything alone: the strategist, the copywriter, and the salesperson. The result: the CEO became his own company’s growth bottleneck, stuck with only 3 distributors.
A Management Bottleneck
Valuable hours were burned managing vendors, writing content, and dealing with manufacturers. Time taken away from leading the company forward.
A Local Image
The company was seen as a local consultant for clinic owners, with no global presence, which blocked any breakthrough into international markets.
Global distributors (3 to 30 countries)
Growth in local clients
Increase in leads (MQLs)
Company headcount doubled
The Solution: We Entered as a Fractional CMO
We stepped in as a Fractional CMO (outsourced VP of Marketing & Execution) and took full command of the commercial operation, to rebuild the company’s DNA from the ground up.
Narrative Shift
A rebrand from a local consulting image to a leading international tech company, with a narrative that speaks to global buyers and investors.
Freeing the CEO
Building an autonomous, independent marketing infrastructure that let the CEO return to doing what he does best: leading the company.
Global Breakthrough
A focused GTM strategy for international conferences and building a distributor network across 30 countries worldwide.
The Results
When you free the CEO and build a real growth engine, the numbers speak for themselves. In under two months, the change was already felt on the ground.
Global Growth
From 3 distributors to an active network across 30 countries, a 10X jump in global distributors.
A Quality Lead Engine
A 1,000% increase in qualified leads (MQLs), a steady stream of inquiries that directly supports the sales team.
Doubling the Company
Aggressive hiring and the opening of 2 new branches: the company doubled in size within months.
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Want to free your CEO and accelerate your company too?
What we did for DB Skin Tech we can do for your company too. We assess the fit, understand the challenges, and build a model that frees up your time and focus to drive the company forward.